Would You Take Advice From a Robot?

Recently I visited a wholesale nursery where the planting operations had been taken over by robots. It saves time, money and helps with scarce labour resources.

In my industry, robo-solutions are becoming more popular too. You may have seen ads for providers of low-cost, automated investment advice called “robo-advisors.” They are main stream in the US and on their way to Australia.

Answer a few questions online, plug in your login information, and boom! You have an investment allocation according to your age and risk tolerance. For some investors, this is perfectly appropriate. Their situation may be fairly simple and they don’t need (or want to pay for) more complex or ongoing advice. The solution is OK for a small single-account portfolio.

But not all financial decisions can be made with if-then statements or rules that a computer program can follow. Life is hard to automate. Some months you take home less and spend more. Sometimes, things need repair or you go on a vacation. Perhaps a job changes, retirement plans change-and all of this impacts your savings, investment and retirement plan. It’s hard to imagine a website or app managing all of these scenarios because the issue is not purely numbers-it encompasses human behaviour, random chance and the hard numbers of cash flow and taxes.

On the other hand, some things are purely numbers. Take portfolio rebalancing, for example-it just makes sense to use technology to speed up the task of selling and buying when your investments drift out of balance from your target allocation. Yet even when the numbers are cut-and-dried, it helps to have a human touch to override the rules when necessary-for example, if certain investments are attractively priced, it might make sense to buy “on sale,” even if the allocation is not exact. A human manager ensures the outcome occurs as intended-and that it occurs at all. (Most individual investors do not rebalance. They don’t like selling off some winners and buy the losers, even if it is in line with their long-term goals!)

There is no question that automated apps and robo-solutions are huge drivers of innovation and cost-cutting in all industries, not just finance. It makes sense to use the best tools available for the job, like the nursery that can do the job better than a person. The same goes for your hard-earned money. Advisors should use the latest technology, but technology alone isn’t enough. A person is still needed to guide the operation, and provide advice to the “client” based on years of training and expertise.

I’ve seen several articles in industry magazines about the “robo threat” to advisors. But if an advisor’s only value is performing transactions that can be done by a bunch of ones and zeros, they are not earning their fee. Rather than seeing robo-solutions as a threat I see a huge advantage. We let humans do what humans are good at-connecting on a personal level, and using our expertise to help meet complex challenges.

3 Things You May Not Know About Managed Cloud Services

Keeping up with the technical side of business these days is a challenge that many company owners are ill-prepared for. Marketing can be a tricky endeavour if you are not up to date on the most recent technological advances in reaching audiences and customers of all kinds. With the development of the Internet at one’s fingertips, there are open opportunities for companies to advertise and promote their services. Unfortunately, many companies fall short because they do not have the ability or strategy to make sure their efforts pay off, and wind up collapsing under the pressure of the competitive market. Furthermore, security breaches can be costly and difficult to repair without the proper manpower, knowledge, and skill. It is important that business owners become more familiar with the services out there that have recently been developed to address these typical issues that companies face worldwide. One of the most helpful developments is the initiation of managed cloud services. Cloud services have become a standard for many businesses to store and access their data and company information at any given moment, from any given location.

Here are some other things you may not know about managed cloud services.

It’s not just about storage & accessibility

Firstly, cloud services do not just manage the storage and accessibility of company information. They also offer other services such as supplying companies with software via the web that are tailored to that specific company’s needs. There are neat and clean payment options that come with cloud services; sometimes it is based on a flat rate, other times it is based on the software and services that you utilize most. You should be sure to look into whatever you will use the most and how the company charges for the services. Furthermore, business owners don’t have to worry about updating their software regularly or staying on top of business security; cloud services routinely update and build your security by backing up your information on a regular basis, without need for your prompt or involvement.

Company data is omnipresent

A second thing you may not know about managed cloud is that company employees are able to collaborate and consult from any location. You can link the company data to any employee’s technical devices and it routinely syncs the information on its own so you don’t have to worry about saving documents, it simply does it for you with each revision or modification. Sharing theses capabilities in real-time is one of the most incredible developments in technology in recent years, and businesses are taking advantage of the perks. For instance, employees across the country do not need to be flown in for business meetings, going over spread sheets, or making changes to business plans-they can simply all modify and view the same document at the same time.

It saves business money

Thirdly, and lastly, cloud services help businesses become and stay Cloud Computing financially efficient. This can be particularly useful for smaller businesses that cannot afford to pay for many employees. Managing the IT side of businesses is complex and difficult to navigate for individuals who are not well versed in technological jargon and software applications, which is precisely why it requires skill and knowledge to successfully run this side of companies. Cloud services eliminate the need to hire an IT staff to manage software updates and security, or even analyze company data to ensure efficiency. Cloud services are excellent for people who need technology to be simplified for them. In the end, it saves businesses ample amounts of money in staff alone.

Final words

Cloud services are the wave of the future. Without it, hard copies of files are still being used worldwide. Not only do cloud services eliminate a huge amount of paperwork, helping the environment and saving our wrists from turmoil, but also they eliminate a lot of guesswork that could potentially be devastating to a business. Staying current with marketing is critical to businesses nowadays, especially if they wish to expand in the future. Cloud services are helpful for business fluency, expansion, and cost-effectiveness; it takes businesses from average to competitive with the click of a mouse.

4 Mesmerizing Examples of Technology

Ever wondered what technology really is and how many forms it can take. In fact, this article cites some examples of technology so that you get a concrete idea.

Here they are:

1. Programming Languages

Programming languages for instance Java, C, C++, C# and others help with coding in order to build software products which are in turn purchased by clients or other relevant companies for instance, for maintaining their IT assets.

Software products also come into the picture in the form of backend connected with front end where you get to input data and retrieve information from the relevant database. SQL or standard query language is the one we use for querying information but it is embedded in the system so that you do not have to do any hard work other than call up data from the backend to the front end interface on user input and/or button clicks.

As another instance, we can use notepads to store formatted information and apply data mining algorithms on these data to find some patterns which tell for example, whether the profit from last year in a shopping complex is more or less than that of this year and make a comparison and try to find patterns in customers’ preferences in purchasing stuff.

2. Electronic Gadgets

Apart from software, technology is more popular in the build up of electronic gadgets for example, smart phone, iPAD, TAB, iPOD and the list goes on. It is up to you to find out which is convenient for you and accordingly purchase it.

3. Means of Communication

In order to make our lives easier, almost everywhere in the world we can travel in buses, trains and airplanes which with time have become more luxurious, modernized and comfortable. We are also able to own cars and other vehicles of our own choice and they give us more security nowadays.

4. Books, eBooks and audio books

In this modern day, writing and publishing books have become so much easier that anybody who knows or trains himself how to write books in any niche or field of interest can finally publish and sell them on Amazon.

Following and abiding by the rules of Amazon, your book can be a bestseller and you feel encouraged to write more books. As you earn more fame, you can actually quit your day job and resort to selling books, by writing and publishing first.

EBooks, other than books in print, and audio books are also popular and you can create and sell them also.

Summing up, these four forms are bright examples of technology and it is up to you how you can take advantage of them.

This Is How Augmented Reality Will Reshape Our Future

Augmented Reality uses the existing environment and overlays additional information on top of that.

If you are still unclear about what AR is, then all you have to do is go back and remember the time Pokémon Go took over the internet by storm. The game revolves around players catching digital monsters. Similarly, apps such as Snapchat, Facebook and Instagram offer users with filters which overlay animated images onto users’ faces.

You will now be wondering how this technology can reshape or transform our future. Augmented Reality could bring about a lot of changes and development to various industries. Let’s find out what they are.

Real Estate

We all dream of living in the perfectly designed house that boasts of our style and statement. With the augmented reality, that dream might just come true. AR uses interactive computer-generated images, which allows the buyers to envision the finished property while it is still under construction. The benefit of this technology in the real estate industry is that it can transform all 2D models such as blueprints and photos into 3D models for buyers to easily interact with.

Builders and real estate agents will find it convenient to display the properties with such an immersive experience. And not just that, interested buyers can also modify the colour, furniture, room sizes and more based on what they would want the completed design to look like. Envisioning your completed property with AR even before it is built is an advantageous marketing tool for selling a property.

Shopping

Online shopping is slowly taking over the traditional way of shopping. However, it is uncertainty that stops buyers from buying things online. AR making its way in the shopping industry could most definitely move potential buyers towards online shopping. With the growth of augmented reality at the store, customers can view products in a highly realistic manner in their preferred environment.

It will also become easier for marketers to share product catalogues with up-to-date information. Additionally, shopping experiences can be enhanced with AR glasses being available at every retail store or supermarket. These glasses will display all the pricing, design, and product specs to the buyers while shopping. Augmented Reality could definitely change the way people shop.

Travel

The travel industry is another sector that augmented reality could revolutionize. Although virtual reality has a bigger role to play in the travel industry, augmented reality could still be seen as huge change. AR-based applications on smartphones will help tourists and travellers check and find local tourists attractions nearby and translate boards and signs instantly into their native language.

Moreover, exploring and visiting local attractions, theme parks and zoos with augmented reality will help travellers have the most extraordinary trip. The technology will display 3D models of landmarks and take travellers back in time showing them the evolution brought with time. AR for the travel industry is not just about the fun factor, but also adds an educational element for the travellers.

Healthcare

While people are getting used to being transported into the world of 3D that does not really exist with Virtual Reality headsets, AR is already being used in the pharma and healthcare industry, to save lots of lives. However, that is not all. Augmented reality can be of major assistance to healthcare organizations in helping them perfect their existing processes. AR will provide surgeons with an in-depth knowledge of the risks involved with minimally invasive surgeries and help them perform effectively.

Surgeries earlier required different types of monitors which would display the patient’s vital statistics through an endoscopic camera. Leaving all these hassles behind, doctors can wear AR smart glasses which will display all the pertinent information while they are performing the surgery and helping them stay focused on the task at hand.

Education

Augmented reality in the educational sector could be a huge game-changer towards how children learn. The technology will provide students with immersive content that will help them understand the concepts. With the help of engaging 3D models, students can grasp complex information in an easier manner providing them with a wider understanding of topics.

In our dynamic day and age, museums and historical sites have incorporated AR features to their exhibits to stay at par with technology. This is a great way for people to explore and gain additional informative knowledge. AR is all about exploration, which eventually leads students towards learning and understanding. This is a win-win for both technology and the educational industry.

Role of Big Data and the Cloud in the Gaming Industry

Greater engagement of players is the key to increasing revenue and staying ahead of the competitors for every gaming company. Every click and player interaction with the game creates valuable data which is thoroughly analyzed by the gaming companies to ensure that players are continuously engaged and keep coming back for more.

As the gaming industry continues to grow and expand, the role of big data becomes more critical due to the accumulation of a large volume of data. Big Data takes into account every single interaction made by players with the game, storing a large volume of pure data ready to be analyzed. But the real challenge lies in making the best use of the collected data.

The global gaming industry is growing at a rapid pace each year and generating massive revenue. For this reason, the top gaming companies keep searching for new and unique ways of harnessing the best-in-class technologies to capture large portions of the market. Around 50 Tb of data per day is generated by more than 2 billion gamers in the world while around 150 Gb data per day is generated by social games. In such a scenario, the use of Big Data technology in the gaming industry doesn’t come as a surprise at all.

Gaming has become a key contributor to big data, and an effective BI system in the gaming industry allows companies to effectively arrive at conclusions regarding a gamers’ taste, levels of satisfaction, and spending patterns. This is achieved when the data collected from several external sources is analyzed against the stored historical data to provide a better gaming experience to players with uninterrupted play sessions.

Further, strategically implemented cloud-based services are proven to uniquely address all technological challenges faced by the gaming industry. Opting for cloud services from the leading cloud service providers in India is the best solution for companies that need terabyte-scale storage space and availability to the large volume of records for instant analysis at minimal long-term investment.

Understanding what drives each of the gamer segments to play for longer durations and keep coming back for more requires analyzing logs in combination with player data to identify common characteristics. This helps gaming companies improve their game and player experience on the basis of real player data feedback.

While it is true that Big Data technology and the cloud are vital for the gaming industry, it is extremely important to opt for cloud advisory services as well as big data services only from the leading big data and cloud service providers having globally recognized certified consultants who have rich experience in developing appropriate big data strategies and selecting the right-fit technology which is in alignment with the business needs of an enterprise.

How to Write Posts That Will Get Read and Shared

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience.

However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn’t.

And by ‘working’, what we really mean is that you’re creating content that will get shared and that will get read.

Let’s take a look at how you go about doing this:

The Importance of Uniqueness

Companies that have no clue bout social media will create content that is derivative and dull.

How many times have you seen articles on ‘How to Get Abs’? Or on ‘How to Pick Up Women’?

These are things that everyone wants to achieve but the articles are written in a way that is highly generic and that doesn’t seem to offer anything new.

On the other hand, you have those ‘clickbait’ articles that go the other way. They are either incredibly hyperbolic, or they create some kind of mystery so that people will be tempted to click.

They might be ‘The One Amazing Trick That Will Give You INCREDIBLE Abs Overnight’ or ‘You’ll NEVER Believe the One Herb That Men Are Using to Get Women Into Bed!’.

These titles work because they grab attention and offer something completely new… but rarely does the actual content deliver on its promise.

Instead then, try to use the same strategy while actually offering something good.

How about: ‘How Cardio Acceleration Burns 73% More Fat’ or ‘How Expert Pick Up Artists Apply Cognitive Behavioral Therapy To Amazing Effect’.

These articles include technical sounding terms that people haven’t heard of and that suggests something new – thus making them likely to click. At the same time though, these are actual meaty subjects that you can write about and deliver on your promise.

Your Reader ‘Persona’

At the same time, always have in mind your ‘reader persona’.

This is a fictional profile of the type of person your content is aimed at. If you get this right, then there should be a certain section of your audience for whom the content is perfect. This makes them far more likely to share as a way to express themselves – because your content reflects their personality – and it means that their friends are more likely to share it with them, knowing that they’re like it.

How and When to Use Social Media Channels

Most marketers focus upon two major concerns; HOW do they make money for their organisation and WHY do some marketing channels make more money that others.

When social media channels were first introduced every marketer adopted this new marketing concept and exploited the possibilities to solve their HOW and WHY concerns. Some notable organisations claimed spectacular results. However, engaging in Social Media marketing is a challenge particularly in integrating it into a companies existing marketing plan and to meet company expectations on profitability, and it’s not for everyone.

THE GOALS OF SOCIAL MEDIA ARE MISUNDERSTOOD

Most marketers do not understand the dynamics that social media may not be the appropriate medium to engage in the promotion of their product or service. There are characteristics and special audience requirements to consider for each social media channel that will be discussed in this article for blobs and social media.

Most large organisations in the market place, activity engage in Twitter, Facebook and LinkedIn but, usually, the promotion only accounts for less than 1%-2% of total revenues.

IS SOCIAL MEDIA RIGHT FOR YOUR ORGANISATION?

There are some pre-requisites required before you engage in social media:

  1. Know thyself – know your enemy as well as yourself
  2. Know your goals – have clear, achievable and measurable metrics
  3. Know your limits – set limits and do not exceed them.
  4. Create a clear, simple and proper marketing message or narrative.

Once your organisation has answered these questions, then all organisations should ask themselves and develop four fundamental questions.

  1. Is engagement in social medium right for my organisation?
  2. What is the appropriate match of social medium to my marketing message?
  3. Develop a four step social media strategy targeted to the product/message
  4. Develop appropriate metrics for measurable and growth.

Companies and organisations should adopt a reality check and not get drawn into the latest and greatest money earning fade pushed out by so called experts. Perform a reality check and ask yourselves is this right for the business. Decide what time, labour and budget will be allocated and do a “reality check” on the benefits.

THE INTENT OF SOCIAL MEDIA CHANNELS

Social media channels like Facebook, Twitter and LinkedIn were never intended to be a marketing channel – they were created for like-minded people to share like-minded experiences and referrals and not for marketing campaigns – although some recommendations from friends, fans

Although these incremental sales might be useful but do come at an expense in time and resources. LinkedIn was conceived as a professional job seeking channel, Twitter was conceived as a immediate sharing experience focused on the immediacy factor. The exception is Google. Google + (Plus) was created as a marketing tool and is having a hard time establishing itself in the marketing place because of that. Users in the social sphere are not yet ready to accept marketing material. They want to give advice, recommend data, product and news too friends, fans and followers and share superior knowledge.

Likes are not sales.

CLEAR AND CONSISTENT MARKETING MESSAGE

The marketing message is the board speak, the messaging of its representatives and the publicity language of its advertising departments and representatives that will determine the marketing message.

The essence of social media is which channel will communicate who you are most effectively. Treating all social media channels equally to carry your message will just drain all your efforts, resources and budgets. So its best to identify first which medium will deliver the best results in communicating your message.

BLOGS VERSUS WEBSITES AS SOCIAL MEDIUM CHANNELS

Blogs are one of the best ways to communicate information and attract organic or natural search visitors. Websites do not change that often but blogs do or they should do. Blogs are more active and casual in presenting information and people tend to link to blogs as the information is usually current and up to date. Studies have shown that Blogs get more visitors than websites, get more links that websites, get more pages viewed and overall convert more that websites. From an SEO viewpoint blogs are fantastic for search engines to discover, crawl, index and return results to users’ queries.

BLOGS MAXIMISE INTERACTION

Blogs gain greater visibility than websites and as a consequence there is more interaction with your audience. Now here’s the conundrum. Which social medium do I choose to get the best possible results? The answer to that question lies in the type of interaction you wish to have with your intended audience.

The messaging and interaction could be one:

  • To ask for support
  • Announce research material
  • To promote education
  • To network with like-minded people
  • To present the latest news

You would use Blogs when you want to:

  • Increase search visibility
  • To build links for long-tailed search terms
  • To educate the market space and community within it
  • Communicate high trust content
  • To build lists for emailing and promotional purposes for higher conversions and reach
  • To create brand value and equity

The way internet users begin to search the web for branded products also emphasis that Blogs are the best social medium to use. Studies show that:

  • 57% use search
  • 20% via Brand Website
  • 18% via Retailer
  • 3% via Facebook
  • 2% via Twitter

SEARCHERS BEHAVIOUR

Surveys on Brand queries show only:

  • 25% of searches are successful at the first attempt
  • 42% of all search queries need refining
  • 44% of all search queries postpone their intent to buy for more that a day, week or month

YOU TUBE AS A SOCIAL MEDIA CHANNEL

Although Google does not term YouTube as a search channel, preferring to call it a video search channel, it is nevertheless:

  • The third largest website in the world
  • The second most popular search engine in the world
  • Gets four billion views every day
  • Gets sixty hours of video uploaded every 60 seconds
  • Three billion hours of video watched every month.

WHEN DO YOU USE YOU TUBE AS A SOCIAL MEDIA CHANNEL

There are enormous traffic flows into YouTube but when do you use it:

  • To see it to believe it – good to demo new products and latest gadgets
  • To get highly visible traffic – good humorous videos get thousands of views
  • Portable video – copy and paste code to embed video onto websites, Facebook and other media
  • Re-publishable – can present different layers of the same topic (repurposing). It may be easier for the video to rank instead of the website
  • Influences search results by Google
  • Presents content in different methods
  • Extended reach – will reach out to multiple sections of the market place.
  • Extended media content

When you combine YouTube as a social media channel with Google search your video and website will automatically gain greater visibility. Other benefits are:

  • Increased rankings in search engine results
  • Important additional channels for rankings and visibility
  • Influences search results – captures attention

IS SOCIAL MEDIA RIGHT FOR YOUR BUSINESS?

Remembering that social media interaction although great for exposure and awareness brings little conversions and profits. Studies show around 2% of revenues are generated by social media channels. However it’s difficult to measure the impact that social media channels have on websites due to timing of a recommendation to visitors actually visiting the website. Your analytics will show a direct brand query rather than from a social media referral. Social Media has a place in your arsenal. It will bring results if your web marketing is used wisely and by directing your messaging via the most effective channel to maximise the greatest responses.

SEO Synovation a European web marketing agency helps small to medium sized organisations gain greater visibility in their market space. They have useful library of articles to help you understand more Their website is [http://www.seosynovation.com]. The authors passions are Search Engine Optimisation, Online Reputation Management and Internet marketing, and writes for numerous blogs on Italian wine and food., and Real Estate.

Should You Boost A Facebook Post Or Run A Facebook Ad?

Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising.

One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts.

Facebook News Feed Advertising

The Facebook news feed is the backbone of Facebook, showing a wide variety of content from people with whom a person is connected. When someone likes your page, they will become a follower. This means they have to opportunity to see your content on their Facebook page..

Facebook news feed advertising are ads that show up in the news feed along with the rest of the content that is being delivered to your connections, and those you specify as your desired audience. You create an ad from scratch with an image, title, description, and URL.

Facebook Boosted Posts

Facebook boosted posts, or sponsored posts, also appear in the news feed, but with some key differences. If one of your posts proves to be very popular, you can pay for it to reach more people, turning it into a sponsored post.

There is a small shortcut of choosing a similar audience to the people who are already using your account, which can help you target people quickly. The sponsored posts will appear in those people’s news feeds.

Key Differences

The key difference is that the Facebook news feed ads offer you a lot more flexibility than the Facebook boosted posts with regards to appearance, description and providing a URL. The other main difference is that once you post the sponsored post, you can’t edit it. The language you used in the post might not be an effective marketing message.

If you have difficulty finding eye-catching images for your posts, the stock images in the Facebook Ad Center can help. You can choose different formats as well, and even add a call to action button.

Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook boosted posts are the best format to get your message across.

Dealing With Social Media Fatigue

It takes special effort to evade social media these days. Initially seen as an interesting past time, this has now evolved to meet multiple professional and personal needs as well. As social media is becoming so indispensable to different aspects of lives, it correspondingly demands more and more of our time and energy. Keeping this in mind, it may help for us to be more aware of how helpful our social media usage is in terms of time and energy.

Some questions that may be helpful when evaluating how you use this medium are:

  • What prompts me to use social media in different situations? (For instance, when looking for specific information, more out of habit, boredom, or to intentionally keep in touch with friends or family).
  • When do I most use it the most? (It may help to think over situations when you are most tempted to access these sites/apps. For example, during meals, when travelling, during breaks at work, etc.)
  • How do I feel after using it? This question is helpful for you to evaluate whether the time you spend on social media is a positive influence on you or not (For instance – relaxed, mentally stimulated, guilty for having wasted too much time).
  • Are there particular sites/pages that leave me more motivated than others? What about these sites/pages leaves me feeling this way?

After reflecting on these points, you may have some clarity on what prompts you to use this media type, when this happens the most, and how helpful it is to you.

A few suggestions that may help you build on this learning are:

  • Identify the apps/websites that meet your needs (for information, entertainment, etc.) and limit your usage of social media to these, as opposed to registering on multiple sites/apps and being overwhelmed or easily distracted by notifications from them all.
  • Use your knowledge of how a particular app or page on an app influences you to plan when you use a particular type of social media. For instance, if you have the tendency to lose track of time on Facebook, try and use the site when you have large amounts of free time, such as a half an hour lunch break and not during a five-minute work break.
  • You could also access pages of apps or profiles that inspire or motivate you during smaller intervals when you need a break and may be feeling tired or overworked.
  • For the apps or sites that you have identified are more to break boredom, or tend to negatively influence you, try and schedule in other activities that you could do in that time instead. For instance, going for a quick walk around your office or neighbourhood when bored instead of checking social media.

These are a few suggestions on how you can become more aware of how your usage of social media influences you.
]

6 Easy But Effective Steps To Grow Your Twitter Followers

Have you ever imagined why most businesses and brands have an active Twitter account and strive to grow their Twitter followers?

Twitter is a very powerful business tool when used correctly. Twitter is more relevant now than ever considering the shift from brand-centric marketing to people-centric marketing.

And the good part is that Twitter doesn’t just assist you to increase your followers, generate leads and solidify your brand, it ensures that every lead that you generate is interested in your brand. This way you don’t go targeting the wrong audience.

Not minding this ample opportunity that Twitter offers, many of the Twitter users are still having a tough time on how to best utilize Twitter and increase grow their followers.

If you are one of these persons losing nights on growing their Twitter followers without seeing appreciable results, read this piece to the end.

And discover how to easily grow your Twitter followers without spending a dime on Ads.

Focus On Adding Value

There’s nothing that turns off your followers as consistently pushing them to buy. It is good to monetize your Twitter handle but this should be done with some sense of maturity. One the main reasons that you are being followed is because they are interested in your tweets and hope to get value reading it.

And if that desire is not being gratified, what in the world do you think will make them not to un-follow you?

To retain and keep growing your followers, you’ve got to focus more on adding value to your followers and pitch mildly.

Apply the 80/20 rule which states that 20% of your social media content should be about your brand (pitching your brand) while the remaining 80% should be dedicated to adding value to your audience.

One sweet thing about adding value is that it positions you as a go-to expert in your niche and wins trust and loyalty.

Optimize Your Bio

Optimizing your Twitter bio boosts your chances of attracting the right audience and makes all your social media efforts pay off.

Some persons would wish to know some things about you before clicking the follow button; and if your bio is not optimized, chances are, that you will lose that person to a competitor.

Here are the components a good bio should have:

• A clean profile picture which could your business logo or a picture of yourself clearly showing your face

• Your personality: giving your followers a sense of who you are, what you do, what company you work with and where you operate.

Ensure your bio complete, professional and does a great job of representing you and your business.

Follow Your Followers

This is one of the tactics used by some of the influential persons on Twitter. When you receive notification of someone following you, check their profile and follow back. This way the person will have the feeling of being valued and will always visit your page.

But if you don’t follow back, the person might probably think you snubbed him/er even when you have no such intentions.

Always try as much as you can to reciprocate the gesture of following your followers.

Tweet Consistently And Include Visuals

Remember, you are not the only person in your niche and some of your followers might also be following other persons in your niche too, any little mistake can make you lose them to your competitors.

Posting valuable contents consistently gives your audience the insight of when to always expect your contents. Your post could come in form of quotes, motivational talks, info-graphics or any other valuable content

As you may already know, humans love visuals and this is one of the reasons why Instagram is waxing stronger day in day out. What this means is that you should always spice up your tweet with photos.

Make Good Use Of Hashtags

Hashtags offer you the avenue of reaching out to a larger target audience if used properly. And mind you, you’ve got to be careful using hashtags to avoid your post looking spammy. Out of the 140 characters available for you to work with, use the hashtags sparingly (2 to 3 hashtags is okay).

Always look out for trending hashtags in your niche and include them in your tweet. Follow influencers in your niche and add their hashtags in your tweets.

Drive Traffic To Your Twitter Page

This is another way of growing your Twitter followers. You can drive traffic from your Facebook account by adding your Twitter username in the “About” section.

Outside Facebook, you can add you can also drive traffic from your LinkedIn account, marketing email and website.

In your website and email marketing, you can use the social media buttons to achieve this while in your LinkedIn you can add your Twitter username to your bio.

Twitter is a powerful marketing tool that is worth leveraging. The higher your Twitter followers, the higher your Twitter conversion rate and vice versa.