Social Media 

How to Write Posts That Will Get Read and Shared

Social media marketing and content marketing go hand-in-hand. In fact, a lot of your social media efforts will likely boil down to creating blog posts and articles and then sharing those with your audience. However, in order for your content to get read and shared, you need to ensure that you are approaching it in the right way and that you have the right idea about what works on Facebook and Twitter and what doesn’t. And by ‘working’, what we really mean is that you’re creating content that will get…

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Social Media 

How and When to Use Social Media Channels

Most marketers focus upon two major concerns; HOW do they make money for their organisation and WHY do some marketing channels make more money that others. When social media channels were first introduced every marketer adopted this new marketing concept and exploited the possibilities to solve their HOW and WHY concerns. Some notable organisations claimed spectacular results. However, engaging in Social Media marketing is a challenge particularly in integrating it into a companies existing marketing plan and to meet company expectations on profitability, and it’s not for everyone. THE GOALS…

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Social Media 

Should You Boost A Facebook Post Or Run A Facebook Ad?

Facebook is the most popular social media site in the world, with more than two billion monthly users. To reach more prospects and customers with your marketing messages you can get pay-per-click (PPC) traffic at an affordable rate from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford Facebook advertising. One of the most important things to grasp is the difference between Facebook news feed advertising and Facebook boosted posts. Facebook News Feed Advertising The Facebook news…

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Social Media 

Dealing With Social Media Fatigue

It takes special effort to evade social media these days. Initially seen as an interesting past time, this has now evolved to meet multiple professional and personal needs as well. As social media is becoming so indispensable to different aspects of lives, it correspondingly demands more and more of our time and energy. Keeping this in mind, it may help for us to be more aware of how helpful our social media usage is in terms of time and energy. Some questions that may be helpful when evaluating how you…

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Social Media 

6 Easy But Effective Steps To Grow Your Twitter Followers

Have you ever imagined why most businesses and brands have an active Twitter account and strive to grow their Twitter followers? Twitter is a very powerful business tool when used correctly. Twitter is more relevant now than ever considering the shift from brand-centric marketing to people-centric marketing. And the good part is that Twitter doesn’t just assist you to increase your followers, generate leads and solidify your brand, it ensures that every lead that you generate is interested in your brand. This way you don’t go targeting the wrong audience.…

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