Creating and running a website is an achievement in itself. Like, the painter looks at the blank painter, patient and yet excited to bring the colors to life. There is so much one can do on the blank canvas! Website and its creation offer a platform for countless possibilities.

The aesthetic and look of the website, how it glides the customer through different pages and the speed at which it loads the page. Thinking all of these can be truly exciting. However, it is during the same moment we forget rationality. Many businesses’ websites fail because it’s too much!

Too many icons, flashy colors, slow load time, unknown bugs etc lose the interest of the visitor. Here are a few don’ts you need to follow while running a website,

The one-person show

We’ve all seen that street performer who plays all the musical instruments using all of his body parts. Watching this one-person orchestra might seem very entertaining, but only he knows how much hard work he puts into managing every beat. Not everyone can be as talented multitasking in various roles.

Now, you might know a thing or two about software yet, hiring a professional to build the website is a safe shot. Most of the sales come through online portals. So, invest a good amount in finding the web developer that suits best your requirements.

Protip: Your web developer need not be from the same locality as you are. If you have the appropriate budget, hire a professional from a different state – or even better – a foreign country! Use Getemail.io’s Linkedin extension to find contacts on the professional media platform. This AI-powered website can search email addresses within seconds!

No free plan

As a small business owner, one can only imagine the budget constraints. However, this shouldn’t limit you to using free versions of websites. They might seem handy initially but can be really bothersome in the long run. Instead, opt for a website that offers a ton for a reasonable price.

Now, this might seem like a costly affair initially but allows you to have a smoother workflow. Imagine you have to edit a locked pdf file and can’t ask the client to make changes. How will you manage it? Not every time you have time to juggle between multiple free software. Investing in a quality website is always beneficial.

The technicalities

A typical visitor stays on your website if it loads in less than 7 seconds. Using all flashy colors and gifs on the landing page only drive the visitors to close the tab. The CTA (Call to Action) buttons like ‘buy now, ‘free subscription’ allow the user to finish the action sooner. Find potential places where you can pop the CTA windows.

The most crucial factor that determines your overall business growth is –  traffic! Take measures to drive the scattered traffic to your website and analyze its demographics. Invest in SEO to improve your visibility and use google analytics to understand your website’s bounce rates, conversion rates, unique visitors, etc!