A website is not to get and then forget for ages. It requires facelifts and other improvements after a while. It is because UI/UX trends change gradually that encourages website redesign. However, preventing traffic drop after redesigning is a grave concern for every website owner. For this purpose, one should understand essential SEO considerations to avoid the disaster of decreasing traffic.
So, it is essential to take some precautionary measures to eliminate the negative impact of changing web pages on the ranking of the website. Here are designed short but smart guidelines comprising tips to help you accomplish the task – keep reading!
Why consider SEO in a redesign?
Before moving to the tips and deliberations, it is imperative to understand the importance of SEO during the process of a website revamp. Let’s understand it with an example; imagine that your website is ranking in the top positions of Google that give you an edge over the competitors. Owing to this, you are generating higher revenue as organic traffic is growing steadily. And one day, you undo everything and get a new design of the website.
Consequently, you will lose a position in the search engine leading to low leads generation. Owing to this, redesigning or migrating the website to a new Content Management System (CMS) requires comprehensive planning and expertise. Keeping this in view, many people prefer getting professional website maintenance services Dubai for site improvements along with SEO precautions. It is because experienced professionals can save the website from a major disaster of search engine rankings.
Smart Tips to Avoid SEO Disaster while Redesigning Website
Change is the absolute reality of this world. Everything is evolving for good, and so you have to match the change by modifying the existing features and layouts of your website. However, you have to preserve the SEO rankings and traffic ratio for the survival of your website by all means. Take a look at the given below tips to ensure it:
Take website backup
Revamping a website is not just a casual activity, but it is a comprehensive process. Therefore, you should consider all steps of the website design plan in detail for understanding. In this way, you will be able to get things done without any confusion.
However, first thing first – you must take the backup of your website to avoid any accidental loss of data. For this, you can ensure a server-side backup package or create a copy of your website at local devices such as your PC. Make sure that everything is done perfectly well.
Crawl the website
It is one of the most crucial tasks to perform before getting the website redesigned. You should crawl the whole website and note down the information related to metadata, structure, schema, and URLs of the site. All this information can be reused to maintain rankings after the updated design will be launched.
For this purpose, you can use various crawling tools available in the markets. It will help you to crawl the website and export all the required information to the excel spreadsheet. Perform all this under the supervision of experts.
Perform an audit
No strategy for revamping a website can work well without having a clear picture of the strengths and weaknesses of it. For this purpose, you should consider performing a comprehensive audit of the website. You can utilize the result of the review to design and deploy a strategy for website face lists and code updates.
Get help from Google Analytics to get a detailed list of index pages, along with all other relevant information about your website. It will help you understand the areas of improvements in the overall layout and schema of the website.
Save inbound links
Inbound links are the URLs that point back to your web pages from another website. If you don’t take care of incoming links, you are surely going to lose ranking in the search engine. Therefore, you should consider preserving the same URLs for ensuring the smooth working of inbound links.
The best way is to use 301 redirects as it helps you maintain the same structure of URLs. Moreover, use SEO tools like Ahref and Moz Open Site Explorer to analyze and retain the inbound links successfully.
Create a new sitemap
While things have changed on your website after improvements in design and backend functionality, consider creating a new sitemap for indexing the pages efficiently after the changes. For this purpose, you have to perform a website crawling process another time and record all URLs for figuring out the missing ones after redesigning.
Once you have done all this, feel free to go for site map creation to let the search engines find new URLs and index them for ranking.
Keynote: Consider SEO while Website Redesign to Preserve Rankings
Summing up, a website redesign can have a grave impact on their SEO ranking. Therefore, people should consider all essential measures to retain the existing traffic without any interruption. Hopefully, the given tips will help you take certain precautions. In a case of any difficulty, rely on experienced website maintenance professionals instead of experimenting yourself. It is because a single wrong move can destroy the whole efforts done for optimizing your website in the search engines.
Don’t forget to make the website revamping process smooth and successful with a sound strategy to keep the existing rankings intact.